Really neat looking website, there’s a ton of information here and it’s really hard to design a website that remains interesting and not become just a big page of links. It does take a few minutes to really figure out what this website is really all about, I see the logo but I also know that WWF has it’s own other website at

The main background in the header is kind of misleading, I get that it’s a tiger, but it makes me think the site is more about animal preservation than anything else, and also leads me to think they have something going on specific to tigers at the moment, which they do not appear to.

As you move down the page, it does devolve into many links and sections of links, they do seem grouped intelligently and it’s quite gracefully done. Also as you move through the website, a lot of the content area’s typography goes haywire, likely a result of whatever content management system the site uses, but it’s distracting.

All in all it’s a huge site, that’s been handled well, it’s engaging to say the least and certainly worthy of a thorough look through.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.