Submitted by Jesse Guerrero, @userinterface. Designer & Developer.

Well, this is one of the most complicated sites of my career. The overall brand is conservative so there wasn’t much room for going over board. There are some custom illustrations and nice flares that help the pages pop. I think it deserves some constructive criticism.

Jesse submitted to us and asked for some feedback, we obliged with a screen cast review of it.

Jay and I thought the design of this site is really professional and well done. The task bar style navigation at the top of the page helps to reinforce the idea that this is a web app. Jay felt like a lot of the photography (particularly on the sub pages) looked like stock photography and lent to a generic feeling for the website. Websites like this need to have a high level of polish to sell the user on signing up and giving over their info and we felt like this design did that successfully. It’s a good design from top to bottom visually.

We zeroed in on some conversion issues. First we noticed that it took us looking around the site a bit to figure out exactly what the site was offering in terms of it’s content and applications. Then more specifically the step by step process of signing up, throwing a pay option at the user prior to the completion of entering your info could lead to much lower sign ups. We felt like getting the user to convert as quickly as you can then up-selling them later on is a much more successful way to to do that.

Check out the video screen cast to see what we thought in more detail. And thank you so much Jesse for being so open and letting us review your website.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.