This is just a fun looking site design. I like the half circle treatment, I’m not too hip on the over worked flash section but it works an is expected for a big(ish) destination brand like this I think. The page’s sections are nicely tucked in and feel’s well spaced. Good clean site here.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of unmatchedstyle.com, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.

  • Tim

    The curvature of the masthead really makes the site stand out. I’m not sure why there are some many different link colors in the navigation menu and I’m not really a fan of the tab effect for section headings on some pages.

    I know that the chocolate brand and the city are closely connected, but for me it’s too heavily branded with the chocolate imagery. It’s harder to tell that it’s a presumably city-owned site and not a company-owned one.

  • I agree with you Tim, I’ve always thought it was weird how the town so strongly attached it’s brand to Hershey’s Chocolate. It’s like there’s nothing else there…